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About Us

Why we're building Natsura

At Natsura, our mission is to give artists powerful new tools that offer complete creative control and let you shape your own workflow.

We believe people belong at the centre of creativity, and that technology should serve you, not replace you. Our design philosophy draws on music, games and, of course, the natural world. Natsura unlocks new creative and technical possibilities and makes the work more rewarding: easy to pick up, with a real route to mastery, whether you're a solo artist or a large studio.

Natsura is entirely self-funded. Our only investors are our users, and the only people shaping our tools are our team and the artists and studios who use them. That gives us the time and freedom to build things properly.

We're building Natsura as a worker-owned co-operative. No one here will earn many times more than their colleagues, and decisions about profits and the future of the company will rest with the people who work here. For studios, that means Natsura won't be sold to the highest bidder. We're here for the long run.

We're unashamedly idealistic about what we're building, and how we're building it. We're also pragmatic and persistent, and so far that has served us well.

George and Feike presenting at Everything Procedural Conference in the Netherlands

George Hulm

George Hulm

Co-Founder & Developer

Artist workflows
“George has spent more than a decade building natural worlds in real time. He shapes Natsura's artist workflows and leads the tutorials that help studios bring production-ready foliage into their pipelines.”
Photo of George in a forest, holding a camera
Feike Postmes

Feike Postmes

Co-Founder & Developer

System designSimulation
“Feike is a technical artist with a love of maths, working where systems meet human interaction. After procedural R&D at Square Enix in Tokyo and autonomous vehicles, he now builds Natsura's growth engine.”
Photo of Feike walking down the stairs, surrounded by bright red fall foliage
Mike Newbon

Mike Newbon

Design & Web Development

Store & LicensingBrand & Website
“Mike builds and runs the public face of Natsura: the site, the store and the licensing front-end. He shapes how the product looks and feels.”
Photo of Mike standing in a green field of yellow flowers
Elyse

Elyse Groenendaal

Admin & Support

Admin & OpsCustomer Support
“Elyse keeps everything running smoothly behind the scenes, from admin and operations to helping users when they need support.”
Photo of Elyse in a field in nature on a sunny day

How we got here

From being frustrated tool users to building a tool.

Origin

Project Pegasus

During SideFX Project Pegasus, the Flora toolkit was created. This toolkit has inspired the origin of Natsura.

v0.1

Prototype (1 Year)

After a year of development, SideFX invites the team to present their progress.

v0.3

The first real test - Project Elderwood

Thanks to SideFX George and Feike had the opportunity to put Natsura to the test on Project Elderwood.

v0.4

Early Access opens

Natsura 0.4 opens Early Access with scan processing tools, decorations, meshing, and expanded species recipes. This is the moment user feedback started to get incorporated heavily, and Cosku Turhan began to blow the teams mind with his incredible tree studies.

Cosku Turhan
Natsura 0.4 Early Access
v0.7

First Studio Case Study

Dead Astronauts explain how Natsura helped them on their production

See the roadmap

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